Blog / PPC
Wednesday, 3 October 2012 at 09:12
The very first pages of Google results appear to have been overtaken by law firms who have an SEO (Seo) strategy in place. The current updates (dubbed “panda” and “penguin”), changes everything.
While SEO and PPC are generally effective marketing techniques that can result in solid conversions for any law firm, the methods of performing keyword research differ. What works well in an SEO campaign may not work in a PPC campaign. Comprehending the fundamental differences can give your firm the edge and help maximize your conversion rate.
We specialize in developing and managing Google AdWords pay per click (PPC) campaigns for attorneys, lawyer referral services along with other legal services providers, but we do a lot more than attach high-volume search phrases to generic ads
When it comes to SEO, you usually have the freedom to experiment with keywords, which means you can make an effort to compete for highly ranked keywords without worrying about losing money. This is because you’re not bidding on keywords and it’s not likely to set you back if you can't rank in which you want.
When it comes to a PPC campaign, you've much less room for error when choosing keywords. Since you have to bid on keywords, it can end up squandering your financially if you make mistakes. Because of this, you've less room for experimentation and want to choose keywords that have the greatest likelihood of causing you to cash on your investment. You also have to consider your Quality Score, meaning the keywords you utilize on your landing page, ad copy and ad groups have to correspond together.
Having a great website is not enough. To maintain the very best position in the search engines you must effective harness the power of social networking. Social media allows attorneys to actively promote their practice online and network with other attorneys.
A lawyer's online marketing campaign starts with a well-designed website. The overall goal for any law firm's website design would be to generate an inquiry in the visitor. Your ideal clients will start their search for a lawyer by searching for information specific to their legal problem or a lawyer that are experts in their exact problem. When that individual finds your website, it is important that these details be presented clearly and effectively. An expertly designed website will use probably the most up-to-date technology and web development techniques. It is important for a website to load quickly. You would like the consumer to visit your website instantly and not have to wait for a page to load. It may also help search rankings once the page takes little time to load (one of many factors weighed in ranking your website). Professional web development requires advanced knowledge of HTML, CSS, along with other coding languages.
Publishing and maintaining a blog about interesting legal topics can be a powerful tool that attorneys can use to connect with new customers. In addition to providing benefit for the website's SEO, blogging helps solidify your command of the practice area in the eyes of potential clients and the legal community. When used effectively, blogging could be a great compliment for your web marketing strategy.