Blog / Marking The Online Presence Of A Web Hosting Business
Wednesday, 20 March 2013 at 13:08
Creating a good web presence has become essential for business related to every niche. You might have started you own web hosting business and you first focus might be of getting more customers; however the first step is getting noticed. Whether you are a mainstream web hosting company or if you have started out with reseller hosting with customer support, it is essential to have a strong web presence so that people start noticing you.
Here are some easy to implement and efficient strategies that will help you to create a strong online presence:
Social Networking Websites
You might be using the social networking websites like Facebook, LinkedIn and Twitter for personal use. These websites are extremely powerful marketing tools, if they are used wisely. You can start by creating an account for your business on each of these websites. Make sure to create a strong profile including appropriate information, images and links to your website before you start adding friends or joining the related pages. As a general rule, it is better to not start posting the promotional links right away. Initially it is important to establish yourself as an interesting person to follow. Creating a strong image on the social networking websites will take time, however once you have acquired loyal followers, you will be surprised to know how many of them turn into customers.
A backlink is a link that comes back to your website from another site. These backlinks are indexed by Google. With a few high-profile backlinks, you can gain substantially good search engine results withing a short span of time. The popularity of the website from where you are getting the backlinks is also extremely important. You must check important factors like the page rank, domain authority and page authority of the website from where you are getting the backlink. Backlinks grow with the growth of your business; therefore the real hard work is in the beginning. There is no need to worry if you don’t see immediate results. In some cases it takes time to get traffic from backlinks, but once the traffic starts coming, you can see better results.
Search Engine Optimization
Search engine optimization relates to the search engine results of your business website. The ranking of your website in the searches determines the number of customers and sign ups you will get. It’s a one-to-one ratio. In case you are not completely familiar with SEO, there is a lot of material on the internet to be read and you can also join the SEO forums to raise questions if any. You can start by using a tool like Google Analytics in order to see the search terms that people are using to find your website. This will give you a clear picture about what people are looking for and you can start marketing accordingly to improve your website's relevance in the searches.
Press releases are important to get immediate attention, and they can be very effective for marketing specific products or promotions. Many free press release websites are available on the internet, you can start by submitting your press release there however it is also crucial to check the authenticity of the website. If you post on the good press release websites, the links will get indexed faster and more comprehensively. If your press release is newsworthy, you can also submit it to the local papers.
Forums are online communities where you can participate and contribute relevant content. You can also make friends and start networking. You can gain people's trust by contributing interesting and helpful information. With time establish yourself as an expert in your field and then when you add link and signature to your profile, you will start getting good traffic.
A web hosting business that has a great online presence also gets a great response. Small things make a huge difference, you don’t have to spend a lot of time in implementing these strategies, proper planning and time allotment will help in marking a great web presence and a brand will be established in the future.