Friday, 5 June 2009 at 00:08

GTP Travel Group, the group travel solutions company, today revealed its new corporate strategy and identity in conjunction with the re-launch of its corporate website, www.gtptravelgroup.com. The newly designed corporate website is more visibly appealing and offers more robust content for travel suppliers, distributors and planners throughout all stages of the leisure group trip planning cycle.

The revitalized logo has a new color palette and represents the company’s expanding breadth of service, focus on groups and its global presence. To visually express its business direction on the website, GTP Travel Group uses elements of group travel from migrating animals, symbols of cartography, and group experiences. The graphic themes of the new corporate website extend into the company’s sales collateral and identity system.

“This initiative goes far beyond a new look for our company. We are sending a clear message that GTP Travel Group is transforming itself into a more robust, marketing-oriented corporation, supported by our core competency of group travel distribution,” said John Vojtush, President and COO of GTP Travel Group. “Our new site provides our customers with even better access to relevant tools and solution information for managing leisure group bookings online.”