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Tuesday, 14 April 2009 at 04:47

Patricia Demoustiez from Nokia Benelux and Dimitri De Lauw from These Days, Nokia’s creative agency, opened the case studies series with the Nokia Supernova campaign on Netlog.



Netlog’s Brand Integration Platform and its multiple advantages were further explained by Pieterjan Bouten, also known as PJ, Netlog’s Business Developer for Europe, and Folke. PJ is one of our Brand Integration pioneers. He and Boris Bogaert, our Sales Director, were the first one to convince top brand owners to integrate with Netlog’s highly active and young community.



Guido Goffeau, Creative Director/Art Director at Proximity BBDO talked about how the incredible and beloved Mr T from the A-Team found a new calling: Snickers's ambassador.



Finally, Helena Van Eyckeren, better known as Imke Dielen, closed the presentations series and the Brand Integration Day. She spoke about an ongoing campaign through which Markee, the advertising agency she’s working for, succeeded to attract more students for Kaho (Katholieke Hogeschool Sint-Lieven) by integrating in an original way on Netlog.



Interesting links
Snickers Case
Nokia Supernova
Nike ID Case
Buddy Poke Case

Cleverwood - Debriefing Netlog Brand Day
Out of the Blog Netlog - it’s all about fun, games & connecting with peers
CandyBlog
Marketingfacts - Netlog’s wapens tegen defriending: Games, Developers en Credit Economy

Tweets
amonsuarez: #netlogday Conference by founder. Growht looks like an inverted long tail. Mosquito redevelopment in 2006. 100 team members; all hired?

gvangool: Apperently Netlog has been working on a tv application. Sweet #netlogday

Cherryandcake: We truly have to put more interest in open social. This guy from google is cool. #netlogday

stenito: This google presentor is good #opensocial #netlogday (via @Warin)

Ingo: Netlog has a cool sandbox #netlogday

Ingo: Netlog is going to release some cool features this month! #netlogday

ramonsuarez: #netlogday Nokia case.These days agency. Social media is the means not the objective. Good start!

byteback: 'counter negative users by conversation, not by deleting posts' #netlogday

Polledemaagt: Ooph ... Nokia/TheseDays just dissed Hyves hard; Hyves wasnt flexile or thinking with them like Netlog did #netlogday

Cherryandcake: Kaho case from @imkedielen @markee_be was the best of the 3 for me. More in the social network's state of mind, don't you think ? #netlogday

corneel: haha, having a social media website is like having a husband #netlogday

miespaties: #netlogday: will consider Netlog as possible media a lot more from now on

AndrewVassallo: #netlogday so you can summarize Netlog with "Netlog is all fun and games and that's why it works", now cocktails and some networking