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Tuesday, 10 March 2009 at 00:32

Advertiser: Mars Belgium

Date: Februari 2009
Media Agency: Space
Creative Agency: Proximity BBDO
Country: Belgium/nl

Stats after 5 months:
Friends: 9.500
Unique Visitors: 26.600
Application installs: 1.483

Snickers took a recent campaign even further than its brand page. Besides the brand page, an application was designed. Both features played on the cult success of the 90’s TV show: ‘The A Team,’ by incorporating the medallion-wearing Mr T!

Snickers’ application challenged Netloggers to a nut-shooting game, for the chance to win a tank adventure weekend to share with three friends. They could also invite their friends to join the game and compete for the same prize. The premise? More friends online, more fun, and more chances to win.

The campaign of Snickers on Netlog was launched in two waves. One in October 2008 and a second wave in February 09. The update in February existed in the remodeling of the brand page and the development of an application. In the first wave (week 41-45), the brand page gathered 4335 friends and 13892 unique visitors. In the second wave (week 7-9) 4333 users became friends and another 11235 unique visitors found their way to the brand page. On top of this the application was installed 1500 times and visited 8600 times.

In total, until now, Snickers got some truly amazing results:

36,900 registered visitors
9,267 friends of Snickers
1,500 avid application users
20,000 profiles with a Snickers skin

Snickers also promoted their brand page on their own personal site by putting a button on there that linked to Netlog. Again, more traffic to the brand page, more friends who see their friends loving snickers and the adventure continuous…

Stay tuned for more!