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Tuesday, 10 March 2009 at 00:29

Advertiser: Nike

Date: Februari 2009
Media Agency: Mindshare
Creative Agency: AKQA
Country: Belgium/ fr & nl

Stats after one month
Friends: 6.273
Unique Visitors: 33.078

5,400 friends and over 26,000 visitors… That should give you an idea of the amount of buzz that was created during the very first week of the campaign! The brand page featured Belgian footballer Vincent Kompany endorsing the Nike campaign. On the NikeID brand page, Netlog members were challenged to personalise a football shoe for Kompany. The lucky winner's design will be showcased at Belgium’s World Cup qualifier against Bosnia on March 28. On the very first day of the competition, 600 Netloggers submitted their designs.

Nike ID’s brand page had a number of other engaging features, including a chance to interact with Kompany by emailing him and leaving comments on the blog. The poll on the brand page gathered 3193 votes!