Blog 10
-
Netlog's First Brand Integration & Developer Day
For all those who joined us at our first ever Brand Integration and Developer Day, thank you! For those of you who couldn’t make it, a short recap of the day is below together with some short clips for you to watch. They are a great opportunity to meet the presenters and check the event’s atmosphere.
The day started with the developers dedicated presentations and kicked off with Toon Coppens, co-founder, CTO and interim marketing VP. Netlog’s story so far and its future plans were Toon’s presentation main topics.
Folke Lemaitre, Netlog VP Engineering followed. He spoke about some Netlog specific and remarkable Netlog developments: the Application and Games Platform, and Netlog's unique Credit Economy.
Google’s OpenSocial was splendidly explained by Google’s own Matthew Trewhella, better known as Chewy. He's a developer advocate, which is a short way of saying that he tries to explain technical things to non-technical people. Chewy made things like portable contacts, data store or scaling sound really easy and manageable.
After a delicious lunch and a well-deserved break, the Developer Day resumed and the Brand Integration Day started. Toon delivered again the Netlog Essential presentation, but this time he spoke to the Brand Integration Day participants. He also talked about Netlog’s young, smart, excellent and committed team as well as about what the future will bring.
Inge Wiame presented the main features of Netlog’s Brand Integration Platform, together with the media that can be put in place so that each integration becomes a success. Inge is responsible for Business Development in the Benelux, so if you are located in this region, don’t hesitate to contact her if you are interested in custom integration opportunities.
-
Netlog's First Brand Integration & Developer Day Part2
Patricia Demoustiez from Nokia Benelux and Dimitri De Lauw from These Days, Nokia’s creative agency, opened the case studies series with the Nokia Supernova campaign on Netlog.
Netlog’s Brand Integration Platform and its multiple advantages were further explained by Pieterjan Bouten, also known as PJ, Netlog’s Business Developer for Europe, and Folke. PJ is one of our Brand Integration pioneers. He and Boris Bogaert, our Sales Director, were the first one to convince top brand owners to integrate with Netlog’s highly active and young community.
Guido Goffeau, Creative Director/Art Director at Proximity BBDO talked about how the incredible and beloved Mr T from the A-Team found a new calling: Snickers's ambassador.
Finally, Helena Van Eyckeren, better known as Imke Dielen, closed the presentations series and the Brand Integration Day. She spoke about an ongoing campaign through which Markee, the advertising agency she’s working for, succeeded to attract more students for Kaho (Katholieke Hogeschool Sint-Lieven) by integrating in an original way on Netlog.
Interesting links
Snickers Case
Nokia Supernova
Nike ID Case
Buddy Poke Case
Cleverwood - Debriefing Netlog Brand Day
Out of the Blog Netlog - it’s all about fun, games & connecting with peers
CandyBlog
Marketingfacts - Netlog’s wapens tegen defriending: Games, Developers en Credit Economy
Tweets
amonsuarez: #netlogday Conference by founder. Growht looks like an inverted long tail. Mosquito redevelopment in 2006. 100 team members; all hired?
gvangool: Apperently Netlog has been working on a tv application. Sweet #netlogday
Cherryandcake: We truly have to put more interest in open social. This guy from google is cool. #netlogday
stenito: This google presentor is good #opensocial #netlogday (via @Warin)
Ingo: Netlog has a cool sandbox #netlogday
Ingo: Netlog is going to release some cool features this month! #netlogday
ramonsuarez: #netlogday Nokia case.These days agency. Social media is the means not the objective. Good start!
byteback: 'counter negative users by conversation, not by deleting posts' #netlogday
Polledemaagt: Ooph ... Nokia/TheseDays just dissed Hyves hard; Hyves wasnt flexile or thinking with them like Netlog did #netlogday
Cherryandcake: Kaho case from @imkedielen @markee_be was the best of the 3 for me. More in the social network's state of mind, don't you think ? #netlogday
corneel: haha, having a social media website is like having a husband #netlogday
miespaties: #netlogday: will consider Netlog as possible media a lot more from now on
AndrewVassallo: #netlogday so you can summarize Netlog with "Netlog is all fun and games and that's why it works", now cocktails and some networking
-
Mr T goes nuts for Snickers
Advertiser: Mars Belgium
Date: Februari 2009
Media Agency: Space
Creative Agency: Proximity BBDO
Country: Belgium/nl
Stats after 5 months:
Friends: 9.500
Unique Visitors: 26.600
Application installs: 1.483
Snickers took a recent campaign even further than its brand page. Besides the brand page, an application was designed. Both features played on the cult success of the 90’s TV show: ‘The A Team,’ by incorporating the medallion-wearing Mr T!
Snickers’ application challenged Netloggers to a nut-shooting game, for the chance to win a tank adventure weekend to share with three friends. They could also invite their friends to join the game and compete for the same prize. The premise? More friends online, more fun, and more chances to win.
The campaign of Snickers on Netlog was launched in two waves. One in October 2008 and a second wave in February 09. The update in February existed in the remodeling of the brand page and the development of an application. In the first wave (week 41-45), the brand page gathered 4335 friends and 13892 unique visitors. In the second wave (week 7-9) 4333 users became friends and another 11235 unique visitors found their way to the brand page. On top of this the application was installed 1500 times and visited 8600 times.
In total, until now, Snickers got some truly amazing results:
36,900 registered visitors
9,267 friends of Snickers
1,500 avid application users
20,000 profiles with a Snickers skin
Snickers also promoted their brand page on their own personal site by putting a button on there that linked to Netlog. Again, more traffic to the brand page, more friends who see their friends loving snickers and the adventure continuous…
Stay tuned for more! -
Nike ID scores with Netlog
Advertiser: Nike
Date: Februari 2009
Media Agency: Mindshare
Creative Agency: AKQA
Country: Belgium/ fr & nl
Stats after one month
Friends: 6.273
Unique Visitors: 33.078
5,400 friends and over 26,000 visitors… That should give you an idea of the amount of buzz that was created during the very first week of the campaign! The brand page featured Belgian footballer Vincent Kompany endorsing the Nike campaign. On the NikeID brand page, Netlog members were challenged to personalise a football shoe for Kompany. The lucky winner's design will be showcased at Belgium’s World Cup qualifier against Bosnia on March 28. On the very first day of the competition, 600 Netloggers submitted their designs.
Nike ID’s brand page had a number of other engaging features, including a chance to interact with Kompany by emailing him and leaving comments on the blog. The poll on the brand page gathered 3193 votes! -
6 million Brand Ambassadors
Currently we have 6 million Netlog users who are friend of a brand. We call them our brand ambassadors. They are the brand advocates or opinion leaders that in fact make the whole concept of branding possible. They’re the ones who are responsible for guestbook comments like ‘brand X is super’ and ‘I’ve just bought X’. And while doing this they communicate it to everyone who knows them on Netlog! Brand ambassadors make sure your brand is represented in the daily lives of people, and in a fun, expressive and non-intrusive way!
Do you want to know how many friends your brand has and how you perform against other brands, don't hestiate to contact us. -
Buddy Poke – branded pokes
It’s been with us for a little while now, but it’s still worth talking about the BuddyPoke! This application has already proved immensely popular on Netlog – and if you install it, you’ll understand why.
BuddyPoke allows you to entirely customise your own 3D characters, from hairstyles and clothes down to their moods! However, the real fun lies in interacting with your friends’ characters. The possibilities are endless: from happy hoolahooping with a friend to sending flowers to your secret crush.
To ‘poke’ someone is not a new concept on social networks, but the BuddyPoke takes it to a whole new level of interactivity. For example, when you hug a friend, you can actually see your two characters hugging.
Since August, the BuddyPoke application has attracted 1.5 million visitors and nearly a million users worldwide, and has been particularly popular in Italy, Germany and the Netherlands. Because of its extensive reach, the BuddyPoke is also an innovative advertising tool. You could dress your character up in an H&M outfit and go pick up your buddy date with your cool Mini car to go watch the latest Fox movie - anything is possible.
Our Netlog members show their affiliation with brands every day, by becoming friends with brand pages or by using a brand’s skin or content. Our challenge is to enable brands and members to connect with each other in original ways. So why not make it fun at the same time? -
Mirror's Edge jumps with Netlog
Advertiser: Electronic Arts
Date: November-December 2008
Media Agency: Fastbridge
Country: Belgium, France and The Netherlands
Stats after two months
Friends: 4.300
Unique visitors: 11.500
It’s been with us for a little while now, but it’s still worth talking about the BuddyPoke! This application has already proved immensely popular on Netlog – and if you install it, you’ll understand why.
BuddyPoke allows you to entirely customise your own 3D characters, from hairstyles and clothes down to their moods! However, the real fun lies in interacting with your friends’ characters. The possibilities are endless: from happy hoolahooping with a friend to sending flowers to your secret crush.
To ‘poke’ someone is not a new concept on social networks, but the BuddyPoke takes it to a whole new level of interactivity. For example, when you hug a friend, you can actually see your two characters hugging.
Since August, the BuddyPoke application has attracted 1.5 million visitors and nearly a million users worldwide, and has been particularly popular in Italy, Germany and the Netherlands. Because of its extensive reach, the BuddyPoke is also an innovative advertising tool. You could dress your character up in an H&M outfit and go pick up your buddy date with your cool Mini car to go watch the latest Fox movie - anything is possible.
Our Netlog members show their affiliation with brands every day, by becoming friends with brand pages or by using a brand’s skin or content. Our challenge is to enable brands and members to connect with each other in original ways. So why not make it fun at the same time? -
Netlog's First Brand Integration Day
On the 2nd of April Netlog will be organizing its first Brand Integration Day at Kinepolis, in Brussels.
We welcome creative agencies and media buyers to learn all about leveraging Netlog's Brand Integration Platform. Together with some of our key customers we will present you the freshest and hottest success stories.
In the first days of 2008, the Brand Integration Platform was launched. Last October, the OpenSocial based application platform opened up and Netlog joined forces with top developers to bring innovative applications to its online community. Those milestones convinced brand owners and other developers to integrate.
Come learn from their experiences and become a Netlog certified Brand Partner.
The Brand Integration Day kicks off with a lunch at 12PM.
Interested? Please send an email to netlogday@netlog.com and we will provide you with a special invitation.
-
Netlog and Nokia: A Supernova of success
In October 2008, Nokia partnered with Netlog to promote its Supernova mobile phone, to its target group. And what a group it turned out to be. More than 40,000 users visited the Supernova brand page and more than 23,000 immediately became a friend of the page, creating a lasting brand loyalty between Netlog users and Nokia. The collaboration was so successful that it continues to be endorsed internationally as an example of integration best practice.
What made the difference?
What made this collaboration unique was the fact that the audience was allowed to decide whether it wanted to be involved or not. Unlike other integrated marketing strategies, this created an optimum level of engagement between brand and consumer.
How did it work?
The campaign centred around three characters – Anna, Jade and Luca – who featured in the Nokia TV ad. Consumers were invited to follow their exploits in real time through Nokia 7610 handsets.
The Nokia brand page http://nl.netlog.com/supernova included an iFrame that enabled visitors send a text message with “something you always wanted to say”. After the text was written, a giant Supernova Nokia phone was displayed enabling the user either to keep it this way or forward it to its friends.
In parallel, the campaign followed the stories of three characters - Anna, Jade and Luca- and their evolving story lines across three time zones, through a 24/7 feed of content, for over six weeks. The idea was to create a mix of scripted content and real life audience interaction: Netlog users were able to learn about the characters through their text messages, photos, videos and calls also from Nokia’s main campaign site, somebodyelsesphone.com.
By activating a friendship with a brand, which works the same way as adding a new friend, a message was automatically sent out to all of the user’s friends to inform them about the new friendship. The message was integrated in users’ LOGS, a highly popular feature that gives an update about what friends have been doing lately on Netlog. Similarly, the changes on the Supernova brand were immediately forwarded to the whole friends base.
In this way, every friend of a Nokia fan could see the new friendship evolving, allowing the campaign to go viral. Users became friends and even brand-ambassadors, allowing interaction between Nokia and its friends, allowing Nokia not only to get its message across, but also to get feedback on its communication.
Even now, more than 23,000 users are now ‘friends’ with the brand page. -
Advertisers – welcome!
This page is designed to give you all the information you need about our brand pages, – an integrated advertising medium here on Netlog through which you can directly engage your audience and interact with it in a unique way. Brand pages were developed to help you translate your message and deliver it to our large and active Netlog community.
Famous brands ranging from MTV, Coca-Cola, Nike and Nokia have already taken advantage of our brand pages. They have all been overwhelmed by the high return on involvement created their brand page offered.
To explore some of the most recent success stories, go to the bottom of this page. Also, check out the interactive header at the top of this page, and click on the logos to view each brand page. To find out how you can set up your own page, or to read the guides that help you make the most of it, go to the download page. (Please note, in order for you to receive access to the information as well as for your brand page to go live you will need Netlog’s permission.)
Add Netlog Advertiser’s Page to your brands and you will be updated whenever we upload a new blog post or add new content. You’ll see this in your LOGS section whenever you log in.
Netlog – turning brands into friends.
Blog tags
No tags used
